You may not be a designer, but you can certainly learn to think like one. That was the message of the Design Thinking Symposium, inviting organisations and individuals to take on design thinking as powerful tool for problem-solving, innovation and creativity.
It was important for symposium’s identity to be accessible to non-designers while communicating core ideas about design thinking. We used a tree metaphor in the logo to denote the organic process of design thinking; by extending the tree using lines, the approach was to express innovation using simple graphics.
